hi, y'all

Jess Vice

Small Business Strategist

I offer customer research and brand strategy for small businesses -- helping you define who you are, who you serve, and how you best reach them.

Looking for bigger?

I am a co-founder of Kit - we build physical and digital experiences that connect brands to their customers. If you're NOT a small business, Kit is for you.

Small Business Services

I can help with:

  • Brand decisions and strategy

  • Customer research and experience

  • Market and competitor research

  • Marketing plans and content strategies

  • Website improvements

I have almost two decades’ experience in branding, marketing, customer research, and digital strategy.In plain English, that means I can help you learn more about your customers, polish up your brand and offerings, and build a marketing strategy that’s easy to stick to (and that works!).My goal is to help you focus on where you're strongest, where you'll have the most impact for your business.

philosophy

A Collective Mindset

I believe small businesses should have access to all the services and resources that corporations do - at prices they can afford.That means I price collaboratively with you, for things you actually need and will use every day.And when you hire me, my network is yours. I offer a few limited services, but I will gladly connect you to experts I know and trust who also love small businesses.

About Jess Vice

they / them

I am a copywriter, turned UXer, turned researcher and strategist - my career path says what you'll learn when you meet me: I'm curious! About life, about people, about how things work.I am actively unlearning capitalism, corporate mindsets, and a U.S.-centric worldview. I try to lead with listening and am not afraid to say the thing most people won't say out loud.

Fun Facts

  • I was raised in the South, so cornbread and whiskey run in my blood.

  • I've been a beekeeper for 4 years. I can talk about bees all day!

  • I gave a workshop on accessibility at the Cannes Creative Festival in 2023.

  • My top 5 Strengths Finder strengths are: Learner, Connectedness, Relator, Intellection, and Input.

  • I got my blue belt in jujitsu in 2024.

human connection

Want to chat?

I love talking to other consultants, strategists, researchers, or entrepreneurs. If you'd like a few moments of genuine connection, don't hesitate to reach out.

Tell me what's on your mind.

I usually respond to emails within 48 hours on business days, but not on weekends because rest is resistance.